Creative Director / Copywriter
After a degree in egyptology, the logical consequence is to choose advertising. The first step is a Master in Copywriting, then the first agency is Wlf/Olà, to work both on traditional and online media. Then comes McCann-Erickson where the clients are Costa Crociere, Buitoni, 4 Salti in Padella, Vodafone, Enpa, Durex, Sony Ericsson and many others.
In 2009 he becomes Creative Director in McCann-Erickson, following the Rcs - Gazzetta dello Sport client.
After two years, he leaves McCann to join his former art-director Matteo Civaschi in H-57.
Car: Mercedes C126
Writer: Woody Allen
Object: Gibson J-185 EC Sunburst